A seasonal Christmas light installer needed to book the season fast. We turned their install videos into Facebook & Instagram lead ads aimed at homeowners in their service area: 63 homeowner leads at $15.77 each.
The challenge Where they started
Christmas light installation has a short, crowded season. Homeowners book in a few busy weeks, and every empty slot on the install calendar is revenue that never comes back. Trey’s needed a steady flow of new quote requests in the Arvada area, fast, at a cost per lead that made sense for a seasonal business.
The work What we did
- 01Edited Trey’s own install videos into scroll-stopping ads, so homeowners saw real, finished displays instead of stock photos.
- 02Targeted homeowners inside Trey’s service area around Arvada, so the budget only went to people they could actually serve.
- 03Used Meta’s in-app lead forms, so homeowners could request a quote in a few taps without leaving Facebook or Instagram.
- 04Built an automation that sends every new lead straight to Trey’s website and phone the moment it comes in, so no request sits waiting.
- 05Backed the ads with the new website we built for Trey’s, so anyone who checked them out found a professional, trustworthy business.